Barcelona, January 15th, 2016.- On its eighteenth anniversary, AndSoft, European transportation and logistics software manufacturer, unveils its new corporate identity in order to strengthen its internationalization. AndSoft has recently started the development of new projects (deployment of its new e-TMS platform) in three more countries, both in Europe and Australia.
Since its creation in 1998, AndSoft has updated its brand up to three times, as a reflection of the company’s strategic evolution. In 2016, AndSoft represents:
• The Technological Platform that answers all the technological management needs of the companies in the Transportation and Logistics industry.
• Constant innovation in 100% web and mobile device based solutions for transportation and logistics operators.
• A tool for the competitiveness enhancement of the IT departments in the inland transportation of goods arena.
This reality was reflected in a new image structure based on the genuine AndSoft added value:
• Visibility and complete information of the freight transport.
• Sharing goods circumstances in real time with transport clients and providers.
• Data intelligence in terms of distribution, delivery and return related data.
Changes to the AndSoft brand
The new AndSoft logo increases its visibility as it gets rid of its old institutional colors (blue and orange). SCM’s transparency is essential, as is the fact of sharing it with all its main figures. Furthermore, AndSoft’s motto “Transportation & Logistics Software” is at the core of its definition and its place in the market. An international context AndSoft is ready to serve with multiple new releases and solutions during the months to come.